Highlighting
The Crown Royal bottle embodies what it represents, class. The title, Crown Royal, is highlighted by the use of bold as well as italics. This ensures that there in minimal noise by using bold, and a sense of subtlety through the use of italics. Crown Royal also chose to use only one font, promising that aesthetics and readability is not disputed by multiple fonts. There is a small description located underneath the heading. The description does not hinder the focus of the title due to the small font size and the lack of bolding. Crown Royal sticks to four primary colours in the design of the label, blue, gold, red, and black. Black is used in the heading to emphasize the name.
Introverted Pyramid
On the back of the Crown Royal bottle there is a short blurb discussing the product. At the top there is the Crown Royal logo, a line stating “The Legendary Whisky” below the logo, and a rhetorical paragraph describing the “superb whisky of unequalled taste”. The introverted pyramid information pattern highlights substantial facts first, which is expected to be remembered, and leaves the consequent information for the latter.
Legibility
The typeface used in the Crown Royal design is the only questionable legibility. Despite the fact that the typeface is in script, it depicts the “royal” theme. The font size is roughly 12 pt for the body of the text, while the “Crown Royal” heading is roughly 3 font pts larger. The black typeface on top of the gold background ensures an aesthetic pleasing and legible background. The spacing between the heading and the body of the text is appropriate to differentiate between the two sections.
Picture Superiority Effect
A crown lying upon a purple velvet pillow is placed above the Crown Royal heading. Due to the nature of the product the use of the easily-remembered crown photo is essential to the marketing of the product. To purchase Crown Royal the consumer must travel to the liquor store. When looking for an item, they will view hundreds of similar products in a short period of time. According to the picture superiority effect information is better recalled when pictures and words are exposed collectively. This allows consumers to better recognize the product, particularly in when making a decision in a short period of time. Thus, in order for Crown Royal to make an impact of the buyer it is essential they include a photograph.
Mnemonic Device
Similar to the picture superiority effect the mnemonic device principal ensures that through imagery and words designs are memorable. In terms of Crown Royal designers used the image of a crown to aid users in related the image to the keyword, crown. Similar to other mnemonic devices, the image is exaggerated. The crown is overtly royal. This is because it is placed on a purple velvet pillow and surrounded by a regal curtain. The strong image influences consumers to recall the information presented.
The Crown Royal bottle embodies what it represents, class. The title, Crown Royal, is highlighted by the use of bold as well as italics. This ensures that there in minimal noise by using bold, and a sense of subtlety through the use of italics. Crown Royal also chose to use only one font, promising that aesthetics and readability is not disputed by multiple fonts. There is a small description located underneath the heading. The description does not hinder the focus of the title due to the small font size and the lack of bolding. Crown Royal sticks to four primary colours in the design of the label, blue, gold, red, and black. Black is used in the heading to emphasize the name.
Introverted Pyramid
On the back of the Crown Royal bottle there is a short blurb discussing the product. At the top there is the Crown Royal logo, a line stating “The Legendary Whisky” below the logo, and a rhetorical paragraph describing the “superb whisky of unequalled taste”. The introverted pyramid information pattern highlights substantial facts first, which is expected to be remembered, and leaves the consequent information for the latter.
Legibility
The typeface used in the Crown Royal design is the only questionable legibility. Despite the fact that the typeface is in script, it depicts the “royal” theme. The font size is roughly 12 pt for the body of the text, while the “Crown Royal” heading is roughly 3 font pts larger. The black typeface on top of the gold background ensures an aesthetic pleasing and legible background. The spacing between the heading and the body of the text is appropriate to differentiate between the two sections.
Picture Superiority Effect
A crown lying upon a purple velvet pillow is placed above the Crown Royal heading. Due to the nature of the product the use of the easily-remembered crown photo is essential to the marketing of the product. To purchase Crown Royal the consumer must travel to the liquor store. When looking for an item, they will view hundreds of similar products in a short period of time. According to the picture superiority effect information is better recalled when pictures and words are exposed collectively. This allows consumers to better recognize the product, particularly in when making a decision in a short period of time. Thus, in order for Crown Royal to make an impact of the buyer it is essential they include a photograph.
Mnemonic Device
Similar to the picture superiority effect the mnemonic device principal ensures that through imagery and words designs are memorable. In terms of Crown Royal designers used the image of a crown to aid users in related the image to the keyword, crown. Similar to other mnemonic devices, the image is exaggerated. The crown is overtly royal. This is because it is placed on a purple velvet pillow and surrounded by a regal curtain. The strong image influences consumers to recall the information presented.
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